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Alchemsole
Creature Shoes

Package Design

Alchemsole creature shoes are for all magical creatures alike. Whether a hoof, paw, foot, or claw, Alchemsole shoes fit them all. Goes on like a sock and immediately transforms to fit the shape and personality of any magical creature. The original illustrations explain how the shoes work.

Logo Design

This hand lettered logo design incorporates the feet of the creatures that wear Alchemsole shoes. The gradient of colors represent the flow of "magic" inside of the shoes.

Logo Development

I started with a round of about 10 initial sketches and then narrowed it down to these four. I really liked the idea of the letterforms taking the personalities of the feet of the creatures that would be wearing the shoes, so I went with that concept and refined it further.

More Work