FranklinCovey
Branding
During my time at FranklinCovey as a Senior Graphic Designer, I worked closely with the art director to refresh the Leader in Me brand as well as create numerous deliverables such as presentations, workbooks, merchandise, and illustrations. Considering our target audience was mainly school-aged children and their educators, we wanted to present the brand as more friendly and approachable. To accomplish this, we landed on soft, organic shapes as a main design element as well as ensuring that there are no harsh angles in our designs by frequently using rounded rectangles and circles. Feel free to scroll through the below samples of just a few deliverables I designed following these new brand standards
Layout
A majority of the materials I created for the Leader in Me curriculum were resources for teachers that educated them on how to teach the curriculum. This included anything from workbooks to one pagers to presentations. These resources are designed to be very straight forward but still retain a light-hearted touch with the organic shape motif established by the brand. Utilizing stock photography, a strict gridded layout, and iconography, the design of these resources effectively communicates how to teach this course to a young audience.
Digital Event Marketing
Symposium is an annual conference put on by the Franklin Covey Education Division. This year I was tasked with branding and designing marketing materials for this event including social media posts, presentations, emails, flyers, lanyards, and signage. The objective was to emulate the Leader in Me brand but still different enough to be recognized as Symposium. To accomplish this, I worked with my team to nail down a monochrome color palette and a solid design direction including the organic shapes and circles and relatable photography.
Presentations
Applying the newly established branding, I worked with the art director to adapt the new style to horizontal, digital format. When designing for presentations, I keep in mind the pacing of the information and colors, keeping each slide as simple as possible for the viewer to read and digest. The product team comes to us with an outline of information that they want presented and I use this to decide how to best lay it out and in how many slides.
Illustration and Layout
This is an interactive workbook that students are instructed to color, write, and learn about how to be a great leader. The product team wanted this book to feel like a bullet journal that encourages students to write and reflect on the lessons taught in class. I achieved this look by incorporating a the traditional bullet journal dotted background as well as hand-drawn design elements to complement the vector illustrations that the students interact with.
The education division felt like their current secondary illustration style was outdated and wasn’t relating to middle and high school aged children as well as they had hoped. Therefore, I was tasked with the challenge of coming up with a new illustration style that was more mature and would allow the students to see themselves in the material. After a brainstorming session with my team we landed on this style that integrated spot illustrations with photography. The style is subtle but ads more interest and a touch of playfulness and relatability to the photographs.
Bozzuto Digital and Print Marketing
Advertising campaigns for residential real estate in the DMV.