Digital marketing
Symposium
Category
Social Media
Presentations
My Role
Graphic Design
Branding
Symposium is an annual conference held by Leader in Me for educators to connect, learn, and inspire. This year, I was tasked with branding and creating digital marketing assets to promote the event.
Brief
Create branding for this event that is in line with the Leader in Me brand but different enough to be recognized as Symposium. Then create social media, email, and presentation templates to be utilized by the marketing team.
To achieve likeness to the Leader in Me brand, Symposium utilizes the same organic shape motif but it distinguishes itself through its monochromatic palette and prominent sans serif typography.
Presentations
Results
Each of the 4 conferences yielded an attendance of over 600 attendees with the largest being over 1,100.