Lantern Press wanted to refresh its brand presence online with a new retail website and product photography. From research to prototype, I was the lead designer on this redesign.
Brief
Redesign the existing retail website to improve usability, drive engagement, and redirect sales to company owned site rather than third party platforms.
Wireframes
Results
Although this project remains in the prototype phase, Lantern Press gained helpful insights into optimizing their site for mobile shoppers and enhancing their product carousels to drive sales.