Lantern Press
Branding
At Lantern Press I was the company’s first designer dedicated to the brand. This included establishing a consistent brand look and feel, designing marketing materials, a cohesive packaging system, wholesale catalogs, event graphics, and an overhaul of their retail website.
Trade Shows and Packaging
Lantern Press attends souvenir trade shows every year. As a part of my role I designed large graphics, catalogs, table signs, and even some of the artwork that is displayed on their products. This brand is all about showcasing their illustrative art so my goal for branding the booths was to let the art speak for itself which translated to collages and blown up prints of their most popular styles with a little hint of branding. Many of my packaging designs, such as posters, puzzles and hang tags are also featured in the trade shows.
Product Collection Branding and Packaging
This product collection features illustrations of all 63 national parks that are displayed on various products such as puzzles, water bottles, a memory game, magnets, and stickers. As the brand designer, I was responsible for creating not only the logo of the collection, but also packaging and a catalog that presents the collection to wholesale customers in a way that is easily digestible. I also designed the cornerstone piece of the collection, the company’s best-selling design, a collage of all 63 artworks that can be found in many National Park gift shops across the country.
Website Design
This project seamlessly blends creativity and functionality, providing an intuitive and visually captivating experience for users navigating through the diverse collection of art prints and lifestyle products that Lantern Press has to offer. Clean lines, a harmonious color palette, and thoughtful typography contribute to a visually engaging interface that encourages exploration. The responsive design ensures a seamless transition between devices, catering to the dynamic preferences of modern online shoppers.
Wireframing
At the beginning of the design process, after the research phase with the team, I started with creating wireframes to convey the general idea of how the site would function. Designed in Figma, the team was then able to test the functionality through the low-fidelity prototype and fixing any user pain points before moving on to the high-fidelity prototype.
